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The site’s title has changed to better reflect.

Steve Jobs on Design

Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works. The design of the Mac wasn’t what it looked like, although that was part of it. Primarily, it was how it worked. To design something really well, you have to get it. You have to really grok what it’s all about. It takes a passionate commitment to really thoroughly understand something, chew it up, not just quickly swallow it. Most people don’t take the time to do that.

Jobs on Creativity

Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things. And the reason they were able to do that was that they’ve had more experiences or they have thought more about their experiences than other people.

TXP Make

Marketing was such a long stodgy word, Make better reflects what’s happening here. What exactly we are making here is fluid at present, it has no shape, just ingredients. Mixing these ingredients at just the right measurements may produce a mighty potion. So we get up in the morning and make, till we can’t make anymore. One day we’ll show you what we’ve made, the picture will become clearer.

TV Static

Stay Hungry. Stay Foolish.


Make